Supermetrics

Supermetrics is a Marketing Intelligence platform that helps marketers and analysts pull data from various marketing and sales platforms into their chosen reporting, analytics, or storage tools. Supermetrics provides a direct connector to Microsoft Advertising, allowing users to: Centralize their ad data: Combine Microsoft Ads performance metrics with data from Google Ads, Meta, LinkedIn, and many other sources. Automate reporting: Schedule automatic data transfers to spreadsheets (Google Sheets, Excel), data visualization tools (Looker Studio, Power BI, Tableau), or data warehouses. Gain a holistic view: Get a comprehensive understanding of their cross-channel advertising performance, including Microsoft Advertising's contribution, without manual data exports or complex APIs. Essentially, Supermetrics makes it easier for businesses to access, analyze, and report on their Microsoft Advertising data alongside all their other marketing efforts, saving time and improving decision-making.